Challenge: You come with a vision. Rapid progress comes from experience.

TechTarget Customer Success

Success with real purchase intent

The power of behavioral data is familiar to most clients because they already use some of it from the web, in marketing automation and in CRM. TechTarget’s real purchase intent insights help you maximize what you have—and then raise your access to a whole new level of demand. Our global teams onboard you quickly and support you at every step, from basic use cases to the most sophisticated methods.

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TechTarget Customer Success

How to use Priority Engine to support Inside Sales

How to use Priority Engine to support Inside Sales

Tactical consulting

Whether it’s sales productivity, demand, lead generation, ABM, advertising or content marketing, TechTarget Customer Success is ready to help. From strategic planning to tactical optimization, these experienced intent-based marketers are part of every relationship, helping more B2B tech companies transform their marketing and sales efforts than anyone else.

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Operational guidance

  • Tailored purchase intent onboarding and implementation support
  • Integration guidance and coaching across all standard systems, with customizations as needed
  • Full-service advertising and content marketing to complement your own and accelerate scale-up
  • Customized project management, campaign and content optimization support

Performance assurance

  • List management and nurture best practices, A/B testing and performance benchmarking
  • Creative audit/content gap analysis (based on market and customer realities)
  • Content quality, ABM and competitive assessments
  • Persona validation, buying team dynamics, messaging/personalization and media recommendations
TechTarget Content Marketer's Perspective on Cloud Storage

Messaging & positioning

Your ROI hinges on tuning positioning and messaging to address the real issues challenging your target audience. That’s the key to better conversion rates. With access to outcomes from thousands of monthly campaigns, TechTarget’s experts assist you in reading the market and making adjustments to maximize your yields.

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TechTarget Content Marketer's Perspective on Cloud Storage

I consider TechTarget an extension of my marketing team – they are a true partner…. From messaging, to lead scoring, lead nurturing and guidance with content, our account team at TechTarget has been an excellent sounding board providing valuable guidance.”

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Kristen Rachels, Vice President, Marketing & Communications,

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