Partner Marketing

Technology alliance partner marketing

Successful technology alliance partnerships depend on your ability to execute on a shared marketing strategy. Among the challenges to partner program performance are content creation, a shortage of staff resources, complexity arising from outsourcing to many marketing services providers, and accurate and timely prospecting/lead generation.

TechTarget can help you increase tech alliance partner success and loyalty for global go-to-market initiatives by delivering measurable ROI with our portfolio of customized, turnkey, intent-driven marketing programs and omni-channel execution capabilities.

Channel strategy and partner go-to-market

Partner marketing programs are only as successful as the strategy and go-to-market messaging and content behind them. TechTarget offers unique roadmap analysis and data-driven research services to inform your channel strategy, optimize partner program elements and improve competitive response. Our custom content capabilities incorporate your strategy into the development of partner profiles, messaging and partner sales enablement content.

Channel partner sales enablement

Once you’ve established a winning channel strategy and developed go-to-market enablement tools, the next step is to deliver your messaging and content to active and relevant prospects and generate high-quality leads for your partners.

TechTarget can help you increase channel partner success and loyalty first by identifying relevant prospects among 29 million-plus registered opt-in IT and business professionals. TechTarget also provides hands-on support and consulting focused on maximizing your own team’s performance. Our Customer Success team meets your practitioners where they are—in terms of content, staffing levels, experience and infrastructure—to accelerate your expertise in leveraging our offerings and sharing data-driven marketing and sales best practices across your organization.

Channel partner recruitment

To increase channel revenue, it’s essential to optimize partner recruitment. To attract the best channel partners, it is essential to identify and engage prospects who are actively researching relevant technology and channel business topics. This content helps them sell products like yours to their customers.

Behavioral targeting of active prospects can double the number of partner opportunities you develop vs. prospecting with cold contacts. TechTarget’s Verified MSP Targeting helps you identify MSPs, CSPs, VARs and other high-value channel partners who are researching technology and channel business topics across our network of 150+ hyper-specific technology information sites, including SearchITChannel.com.

Partner Marketing Resources

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